If you want to know if Google ads are worth it for your new small business and venture, you need to think about how quickly you would like to have people start visiting your website.
If you’re just starting out, you’ve probably spent time, cash, and other funds on building a site for your business, but you still have to get individuals to begin visiting it.
Yes, you can tell your family and friends about your cool new website and talk about it on social media. But that won’t do. There are a plethora of individuals searching for what you have to offer on the internet. It’s a big problem if they don’t know about your website.
Google Ads help with this.
Is it worth it for new businesses to pay for Google Ads?
E-commerce is the act of buying and selling goods and services over the internet (Tricahyadinata, et al, 2017). Google Ads could indeed help people find you on the Internet. Especially when you are just starting out on a new venture and your webpage is new.
But before we get too far ahead of ourselves, let’s talk about what Google Ads seem to be. It is where an ad on a search engine shows up, and there is another option.
Google Ads, which used to be called AdWords, is a pay-per-click platform that lets you put shopping ads or text ads for your website on a SERP (search engine results page) for a certain keyword. Pay-per-click / PPC means you only pay when someone clicks on one of your ads.
These PPC ads start showing up at the forefront of every search result on Google and can be a good way to get traffic when you’re just beginning out or want a little uplift.
Even though you want your website to be at the pinnacle of organic results, it takes time and work to get there. And meanwhile, paid ads are frequently a nice method to go, and Google Ads could be the solution for your new business. But before you make a decision, let’s take a look at some of the good and bad things about Google Ads.
Pay attention to local or small markets.
If you run a local business with an online presence, Google Ads may be a great way to spend your money. According to statistics, 72 percent of people who do a local search go to a store inside five miles of where they are. Local Google TV ads are an excellent way to reach prospective consumers near your business.
You can also utilize location and call extensions, which show your location and mobile number as well as make it easier for clients to find you or call you once they click on them using a mobile device.
By limiting your keyword to a certain area, you can avoid competing with brands that are more focused on the whole country and reach your specific audience.
This is also true for businesses that serve niche markets or make products for those markets. Even though Google Ads are based on keywords, you can use them to reach your target audience in a far more targeted way than with other channels. Your ad will cost less and reach the appropriate people if you use very specific keywords.
Imagine that you reside in Tampa, Florida, to explain expectations about own work role and that you sell special things to teach cats how to do things. If you make an offer on a very broad term like “pet supplies” on Google, you would then discover that it is very costly for two reasons. First, you’re competing with people who sell all kinds of pet supplies. Second, you’re competing with people in all parts of the world.
However, if you bid on the term “cat training supplies in Tampa,” your ad will be much less expensive, and people who click on it are more likely to purchase something from you.
Only spend what you have to
Google lets you set important parameters for your advertisements that let you keep track of how much you spend.
Cost-per-click is how Google Ads work. You only charge when someone clicks on your ad. You can decide how much you’re willing to spend for a single tap, and Google won’t go over that amount. Some business ventures like business management assignment writing service make use of this technique very effectively.
You also decide how much your campaign will cost on average each day. This means that you don’t want to spend more than your average budget times the number of days over the period of a month.
Some days’ performance and costs may be higher than others, but over the period of the month, you will never go over your budget.
Get quick results
One of the greatest things about Google Ads would be that you can see the results almost right away.
All you have to do is establish your campaign, insert the keywords you want to use, choose your daily budget, and write your ad copy. You might make sales from your advertisement the same day you start it. Other ways to boost your search rankings, such as SEO, could indeed take a while before they start to work. There’s a lot more things to think about, and you might also need help from outside sources.
So, if you already know what you’re doing, have ad copy, products, and landing pages, Google Ads is an easy way to start making sales.
Follow your progress
Google Analytics is a free tool that gives you a lot of information. It can assist you in optimizing how well your PPC ads convert, optimize your website and product reviews, and recording how people use your store. Keeping track of time helps keep things running smoothly (helpwithdisertation, 2021).
Google Ads lets you check how well your advertisements are doing and if there are any changes you should make. The numbers range from the average per-click cost to the position of the ad and even the rate of conversion. To get the best ROI, it’s easy to test different ads and landing pages using the A/B method.
Conclusion
One of the best things about Google Ads apart from the above-mentioned benefits is that it is just like a marketing tool which can also track ROI. Return on investment (ROI) is a big component of your marketing expenditure, and advertisements will tell you exactly what you can expect.
Reference
HWD. 2021. Time Management Tips for College Students. Online available at <https://www.helpwithdissertation.co.uk/blog/time-management-tips/ >[Accessed date: 22ndSeptember 2022]Tricahyadinata, I. and Za, S.Z., 2017. An Analysis on the use of Google AdWords to increase e-commerce sales. SZ Za and I. Tricahyadinata (2017) Int. J. Soc. Sc. Manage, 4, pp.60-67.
