Why Does Instagram Look Different? Instagram’s Evolution

Instagram has come a long way since its launch in 2010. From a simple photo-sharing app to a global social media platform with over a billion active users, Instagram has evolved significantly over the years. With its constant updates and new features, Instagram’s interface and design have also changed dramatically. If you’re an avid user of Instagram, you may have noticed that the Why Does Instagram Look Different from how it used to. In this article, we will explore why Instagram looks different and how these changes impact user experience.

Why Does Instagram Look Different?

Evolution of User Interface:

Instagram’s design and user interface have evolved over the years to keep up with changing trends and user preferences. The app has undergone several major redesigns, from the classic square photo layout to the current vertical scrolling feed. The latest update includes a cleaner, more minimalist design with a focus on Reels, Instagram’s newest feature.

Introduction of New Features:

Instagram constantly introduces new features and tools to improve user experience and engagement. With the addition of features such as Instagram Stories, IGTV, and Reels, the app’s interface had to be redesigned to accommodate these new features. For instance, Instagram Stories required a separate section at the top of the feed, while IGTV needed a separate tab.

Adapting to Mobile Devices:

Instagram has always been a mobile-first app, designed primarily for use on smartphones. With the rise of mobile devices, Instagram has had to adapt its interface to cater to different screen sizes and resolutions. The app’s design had to be optimized for smaller screens, which led to changes in layout and the removal of unnecessary elements.

Keeping up with Competition:

With the increasing competition in the social media landscape, Instagram has had to keep up with other platforms and their design trends. Platforms such as Snapchat, TikTok, and Pinterest have influenced Instagram’s design and interface. For example, Instagram’s Reels feature is a direct response to the popularity of short-form video on TikTok.

How Does Instagram’s Evolution Impact User Experience?

Improved User Experience:

Instagram’s evolution has led to several improvements in user experience. The introduction of features such as Instagram Stories, Reels, and IGTV has made the app more engaging and entertaining. The cleaner, more minimalist design has also made the app easier to navigate and more user-friendly.

Adjusting to Changes:

While some users may find the constant changes in Instagram’s design and interface frustrating, most have adapted to the changes and embraced new features. Instagram’s evolution has also made the app more versatile, appealing to a wider range of users with varying preferences.

Staying Relevant:

By constantly updating and improving its features, Instagram has stayed relevant and maintained its position as one of the top social media platforms. The app’s ability to adapt to changing trends and user preferences has helped it remain popular among users of all ages.

Overall, the new Instagram layout offers several improvements to the user experience, making the app faster, more intuitive, and more engaging. By following these tips, users can enhance their experience with the new layout and make the most of the app’s features.


Monetization is a critical aspect of any social media platform, and Instagram is no exception. As one of the largest social media platforms globally, Instagram’s monetization strategy has evolved over time to keep pace with its growth and the changing preferences of users.

The Importance of Monetization

Monetization is essential for Instagram to generate revenue to fund its operations and continue providing its services to users. Instagram’s parent company, Facebook, generates the majority of its revenue from advertising, and Instagram follows a similar model. The platform offers businesses and brands the opportunity to advertise to Instagram’s massive user base, providing a powerful marketing tool that can help them grow their businesses.

The Evolution of Monetization

Instagram’s monetization strategy has undergone significant changes since its inception. Initially, the platform did not have any revenue streams and focused solely on building its user base. However, as it grew in popularity, the platform began to experiment with different monetization models.

One of the first revenue streams Instagram introduced was sponsored posts, which allowed brands to partner with influencers to promote their products or services. As the platform grew, it introduced new monetization models, such as sponsored stories and ads in the Explore section.

In recent years, Instagram has placed a greater emphasis on e-commerce, introducing features such as shopping tags, in-app checkout, and Instagram Live shopping. These features allow businesses to sell products directly to Instagram users, providing a new revenue stream for the platform.

The Future of Monetization

As Instagram continues to grow, its monetization strategy is likely to evolve further. One potential avenue for growth is in the area of subscriptions, which could allow users to access premium content or features for a fee.

Another potential area for monetization is in the realm of augmented reality (AR) advertising. Instagram has already introduced AR filters, and brands could potentially use these filters to create immersive advertising experiences.


Instagram’s evolution has led to several changes in its design and interface. The introduction of new features, adapting to mobile devices, keeping up with competition, and the evolution of user interface have all contributed to the app’s transformation. While some users may resist change, Instagram’s ability to adapt and improve has resulted in a better user experience for most users. As Instagram continues to evolve and introduce new features, it will be interesting to see how the app’s design and interface will change to meet user needs and preferences.

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